(CNN)Are the icy powers of “Frozen” stars Elsa, Anna and Olaf magical enough to draw tourists back to the world’s smallest Disney resort?
Hong Kong Disneyland execs certainly hope so.
In an effort to renew interest in the Hong Kong Disneyland Resort, which has experienced a drop in visitor numbers, Disney has announced a multi-year, $1.4 billion development plan that includes new themed areas, attractions and entertainment.
Hong Kong Disneyland said in a statement there would be new attractions launching almost every year, from 2018 through 2023.
Among the highlights is a new “Frozen” themed area featuring rides, dining, shopping and entertainment based around the characters and stories from the kingdom of Arendelle.
It’s due to open in 2020.
“We are more excited than ever about the future of Hong Kong Disneyland,” said Bob Chapek, chairman of Walt Disney Parks and Resorts, in a statement.
“We are bringing the best of The Walt Disney Company to this wonderful tourist destination, giving guests from around the world an experience only Disney can deliver and an experience they can only have with us at Hong Kong Disneyland.”
In terms of new accommodation offerings, the Disney Explorers Lodge resort hotel will open later in the first half of 2017.
For a look at some of the concept art for the new additions, check out the above gallery.
Hong Kong government footing more than half the bill
For many Mickey Mouse fans in the region, Hong Kong’s Disneyland has become an afterthought following the flashy opening of the massive Shanghai Disney Resort in June of this year.
The expansion might give them reason to come back.
According to Disney’s statement, the plan will be funded by Hong Kong Disneyland’s shareholders — subsidiaries of the Walt Disney Company and the Hong Kong Government, which owns a 53% stake in the park.
This means the shares of the project funded by the company and the government will be approximately $650 million and $750 million, respectively, subject to funding approval by both sides.
According to a report in the South China Morning Post, the expansion is expected to create 5,000 to 8,000 jobs across the tourism industry.
“Despite dwindling tourist numbers, [Commerce Minister Greg So Kam-leung] expects the park’s new offerings to help attract up to 9.5 million visitors annually by 2025, up from 6.8 million in 2015,” says the SCMP report.
“The expansion comes after the park’s first descent into the red in five years and large-scale layoffs earlier this year. It lost a total of HK$148 million [$19 million] last year, while the number of visitors dropped 9.3%.”
Read more: http://edition.cnn.com/
The post ‘Frozen,’ Marvel and more: Hong Kong Disneyland’s huge expansion plans appeared first on MouseVirals.com - Everything Disney.
source http://www.mousevirals.com/frozen-marvel-and-more-hong-kong-disneylands-huge-expansion-plans-2/
No comments:
Post a Comment